Sales funnel
Prospect-to-customer flows and conversion stages.
Classic marketing funnel
Awareness → interest → consideration → purchase. Each stage loses users; the widths of the real funnel reflect conversion rates.
doc { cols: 5 }
icon :aware tabler/eye "Aware"
icon :interest tabler/heart "Interest"
icon :consider tabler/scale "Consider"
icon :buy tabler/credit-card "Buy"
icon :loyal tabler/star "Loyal"
aware --> interest
interest --> consider
consider --> buy
buy --> loyalB2B sales pipeline
From lead qualification through contract. Each stage has its own playbook; gates prevent premature promotion.
doc { cols: 5 }
icon :lead tabler/user-plus "Lead"
icon :qual tabler/filter "Qualify"
icon :demo tabler/presentation "Demo"
icon :pilot tabler/flask "Pilot"
icon :close tabler/signature "Close"
lead --> qual
qual --> demo
demo --> pilot
pilot --> closeCustomer segmentation
Leads route to different playbooks based on company size. Each segment has its own sales motion.
doc { cols: 4, rows: 3 }
icon :leads @A2 tabler/users "Leads"
icon :smb @C1 tabler/building-store "SMB"
icon :mid @C2 tabler/building "Mid-market"
icon :ent @C3 tabler/building-skyscraper "Enterprise"
icon :close @D2 tabler/signature "Close"
leads --> smb
leads --> mid
leads --> ent
smb --> close
mid --> close
ent --> closeCampaign attribution
Multiple channels lead to the same conversion. Attribution models decide which channel "gets credit" — last-touch, first-touch, linear, time-decay.
doc { cols: 4, rows: 3 }
icon :paid @A1 tabler/ad "Paid"
icon :organic @A2 tabler/world "Organic"
icon :social @A3 tabler/brand-x "Social"
icon :visit @C2 tabler/user "Visit"
icon :conv @D2 tabler/coin "Convert"
paid --> visit
organic --> visit
social --> visit
visit --> conv